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Digital Disc Manufacturing does video too. VHS is always done real time for the best quality. Multiple speeds are
available including SP Stereo. We work with most accepted video standards, including:
- Processing source materials provided on
Betacam SP, Digital Betacam, or 1" tapes
- Duplicating using real-time or high-speed
systems
- Formatting in SP, EP or LP
- Outputting for NTSC, PAL and Secam
standards
- Closed captioning
All tapes are 100% checked using state of the art signal processing with computer accuracy. A team of technical experts
maintain strict control of machine performance as well as the consistency of the tape that is used, providing the
highest level product quality.
Video offers promotional companies, direct marketers, advertising agencies, corporations, educational institutions,
non-profits and more, a myriad of advantages:
- 95% Household VCR Penetration - Almost every home in the U.S. has at least one
VCR, which makes video an easy-to-use tool.
- 60% - 700% Higher Response Rates Than Print - On average, video averages 4%-18%
response rates compares to print averages about 1% for printed
direct mail.
- High Perceived Value ($8-$10) - Video is valued and "stands out" from print.
Studies show that the perceived value for a mailed videocassette
ranges from $8-$10 on average.
- 70%-Plus "Viewership" Rate - Most recipients of direct marketing videos
view it. As such, videos produce extraordinary "action" in that
they are consistently watched. In addition, reports show that
approximately 40% of all videos are watched within the first four
days of being received. So videocassettes stand out and get
noticed by recipients.
- Cost-Effective (about $1 - 1.10 per unit) - The end-user cost for a
videocassette is, on average, comparable to traditional print
direct mail. For instance, all costs for a videocassette,
including duplication, packaging, distribution and mailing, range
between $1 and $1.10.
- 50% Higher Memory Recall Than Print - Video viewer's memory recall of
information is 50% higher than print. This means that viewers
retain the video's brand, product or service messages.
- High Return On Investment - Video provides an average of $10-$25 in "return"
for every $1 invested.
- Presentation Dynamics - Video offers the dynamics of sight, sound, motion
and emotion. By their nature, videocassettes are engaging. They
also appeal to "feelings" since they project a more complete
picture of a product, service or organization.
- Convenient, Private & Direct - Videos are easy for customers to use, they go directly to a private business
or home, and they get directly into the hands of that valuable "audience of one."
The uses for video are virtually endless and include:
- Product introductions and demonstrations
- Corporate and consumer education
- Incentive programs
- Testimonials
- Plan, facility and store tours/openings
- Infomercials
- Catalogs
- Annual reports
- Sales training, recruiting and motivation
Video works well as a direct marketing solution, particularly when one or more of the following criteria are present:
- The Need For Immediate Image and Impact - Video is ideal when you need to
be noticed quickly.
- Tough-To-Sell or Demonstrate Products and Services - Video is particularly
effective for products and services that are difficult to show
since they provide the opportunity to demonstrate the
product/service value firsthand.
- Highly Appropriate For High-Cost Items - Video is very effective for
marketing higher cost, premium items.
- Creates Ideal Environment For Selling All Elements Of A Brand - Video is
also an ideal tool for marketing all elements of a brand.
- Difficult To Reach Customers - Customers who are hard to reach are often
perfect targets for video direct mail.
- Cost-Effectively Targeting "Audience Of One" - Video reaches that elusive
"audience of one" cost-effectively and dynamically.
- Require Response-Driven Applications - Use video when generating and
tracking responses are vital.
- Need Significant Results and Quickly - With a penchant for high response rates, video is often the marketing tool of choice.
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